SEO Basics

What is SEO?
Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural/organic”search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines.

In short Search Engine Optimisation (or Optimization): Is the process to improve your ranking for any specified keywords in the Search Engine Result Pages (SERPs) in organic SEO way.

The term "SEO" which refers as "search engine optimizers" ,was adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO work in-house in company.

For online marketing strategy, SEO professional considers how search engines work and what and how user make searches in search engines.

While Understanding seo basic we must know that SEO is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results.

SEO Basics
Editing webpages content and HTML coding is primarily stage of optimizing a website, to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. This is SEO basic Step.

Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems and shopping carts that are easy to optimize.

Image showing Organic and Paid Search Result (SEO BASIC)


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